Rollits LLP – branding and design for print

June 2022

Corporate ID rebrand and print design for a law firm based in Hull and York.

This is a client I have been working with since 2008, whilst still an employee at my last job. I am responsible for the design of anything and everything print related, from stationery, newsletters and brochures to invitations, exhibition panels and adverts.

In 2015 Rollits decided on a logo refresh to coincide with a change of offices. What initially started as a modest update turned into a complete branding overhaul, giving the law firm a unique and modern identity. The use of an expanded fresh new colour palette (replacing the blue and red that had served them well over the previous 10 years), strong imagery and clean typography creates an eye-catching look that really stands out in the legal sector, enabling Rollits to effectively engage and communicate with new and existing customers.

The logo was reworked and the strapline removed
A new vibrant colour palette allows for greater variety within the updated branding
Letterhead, comp slip and business card
Two colour corporate document folder printed on uncoated stock
Corporate brochure printed on uncoated stock
The cover features a painting by Louise Dale Chalmers
A5 sector based newsletters printed on uncoated stock
A5 6 page Terms of Business leaflet
A5 change of address postcards when Rollits moved offices in Hull and York
A5 double-sided invite for one of their regular seminars
A5 Christmas lunch invite
A5 goody bag insert
Branded paper bag used at events and recruitment fairs
Exhibition stand
Various pull up banner designs show the flexibility of the branding for different events
4 page sector based leaflets printed on uncoated stock
Private Client 4 page leaflets
6 page leaflet used at recruitment fairs
Half A4 size 4 page recruitment focused leaflet