Dyadik — music label branding and artwork

November 2022

Logo, branding, album artwork and packaging design for a small label I run with Martin Boulton (Touched Music).

I work with Martin a lot – designing for his various labels, we're both into the same music and decided to start a label together. Whilst brainstorming names I found dyadic (something that consists of two parts or elements) and we went on to use this concept as the starting point for the branding. The wordmark started life as an experiment to construct each letter of Dyadik with just two shapes. It's abstract but keep looking and the name reveals itself (a bit like music needing attention to fully appreciate), there's also a pleasing symmetry of the D and K at each end holding the logo together (and is why the catalogue numbers have > <).

From there I designed an icon (a stylised two in roman numerals), a custom typeface and some geometric repeat patterns, all constructed using just these two shapes. Various weights of the Archia font is used for all other text.


Dyadik wordmark
Each letter of the wordmark is made from two shapes (dyadic: something that consists of two parts or elements)
Dyadik icon
The icon is the two shapes that the whole identity is built on and also two in roman numerals
Jewel font
The font, made entirely from the two shapes, is called Jewel because of the angled cuts and also sounds like dual

As the label has evolved, the packaging has become a way for me to explore bespoke ideas of how to house physical music in interesting ways within a limited budget. On the latest releases I have spent many hours hand assembling the various elements.

Murya – Northern Lights >1<

The first Dyadik release (catalogue number >1<) comes in a gloss laminated 4 panel card case with matt obi. I wanted to create a distinctive yet flexible look for the label's releases. The artist and album name typography and patterned background are all constructed from the two Dyadik shapes. Gradients inspired by the colours of the aurora borealis cover the inner and outer sleeve, the gloss laminate gives the colours depth and richness, contrasting with the uncoated plain paper obi.

Gloss laminated sleeve with the Dyadik icon on the spine
HRYM – Organik cover

HRYM – Organik >2<

Limited edition CD in a matt laminate 10 panel bespoke card sleeve. For the second release I continued with the custom type (based on the shapes of the logo) and geometric graphics established with the label's first release. The folding card sleeve was inspired by a flower image the band supplied (which ended up as the blurred background) and is like the petals opening to reveal the CD. There are multiple ways to fold the cover, creating many variations. I also explored mixing nature with the man-made: the contrast of the soft blurred flowers with the angular type and hard edges of the flaps as they overlap.

Custom designed 10 panel folding card case
O for Organik graphic under the CD echoes the way the case opens

Various Artists – Adykt >3<

Limited edition 2CD compilation in a clear jewel case with transparent sticker. The name (Adykt = Addict) came from noticing it was almost part of the label name – dy-adik(t) and thought it was a perfect title for this release. I always want to try and do something a bit different with the packaging for Dyadik and it's fun to come up with solutions within a limited budget. One of the things I love to do with physical media is layer elements to create the design (which I did again on the following release). We went with a white ink transparent sticker rather than screen printing but I think the results look just as good. As with previous releases, the title text is made from the logo shapes, the circles on the CDs represent track length. 

Heogen - Oxygen Fields front
Heogen - Oxygen Fields back

Heogen – Oxygen Fields >4<

Limited edition, glass mastered CD in clear wallet with double sided insert, printed on pearlescent paper, housed in a translucent anti-static bag with white ink transparent sticker on the front. I wanted to do something quite bright and optimistic, possibly with a holographic feel, as that is how the music feels to me – it would also be a contrast to the first Heogen album art. I spent a long time looking at things we could use for album packaging and pricing up different options within a budget that would work for a small quantity. The various elements were all ordered separately and assembled by hand. We put 100 copies on Bandcamp and they sold out in under 24 hours. I am really happy with the finished product and love how the artwork layers up through the translucent bag and sticker.

CD onbody
The insert is printed on pearlescent paper stock, giving the artwork a subtle glittery feel
Sticker close-up
White ink transparent sticker on an anti-static bag
Insert detail
Insert detail
exm—comp front cover
exm—comp back cover

exm—comp >5<

Continuing the quest for unique packaging with Dyadik release 5… limited edition glass mastered 2CD compilation of selected works by exm, presented in a hand assembled custom A5 gatefold sleeve, printed on recycled 350gsm matt card, with removable gloss sticker holding the case shut.

Seeing as this is a compilation album, I has the idea to make the big artist and title text out of smaller type about each track – literally a design made from the tracks, I wanted to do it in a way that isn't too easily to read. This also carries over to the big track listing on the inside. I hid the credits under the sticker so they only get seen when opening the sleeve. The background is an inverted image of lava by Pawel Czerwinski, listening to the music put the idea of "cold lava" into my head.

Everything was delivered to me separately and I hand assembled 200 copies which sold out in about 24 hours.

Sticker close-up
Remove the sticker to open the album and reveal the credits (see below)
Sticker open
Gatefold open
The CDs are mounted on self adhesive foam dots
CD1 close-up
CD2 close-up
The foam dots hold the CDs securely and allow the track listing to be read
Inside close-up
The big typography is made up of release information about each track
Foam dot close-up
Covers spread
The big cover typography is in the custom font I designed
Spine close-up
Sticker spine close-up
Close-up of the removable sticker
Custom A5 350gsm recycled card sleeve with 7mm spine

Most physical formats are sold out but for anyone wanting to check out the music, please visit our Bandcamp page.