Touched Electronix – Logo and sleeve design

January 2019

Logo design, custom typeface and record sleeve design for a joint record label from the people behind Touched Music and Furthur Electronix.

Touched Electronix was formed to put out compilations featuring music from various artists associated with both parent labels. I got involved from the inception of the label through my connection to Touched Music, I have designed a fair few of their sleeves since early 2017.

Once the logo had been developed, I had the idea to design a complete typeface based on the letter shapes I'd created for the logo. This work was really key in developing a strong visual identity for the label and went on to form the basis of the record sleeve design.

So far two compilations have been completed. The first, Touched Electronix 001, was released at the end of 2018 and 002 is still being manufactured. All releases will use the same design system established with 001… big, bold type on a single colour sleeve printed on reverse board and double coloured vinyl. This strong visual language makes the labels' releases easily recognisable, either as a small thumbnail image on a website or across a busy record shop.

 

Logo
Touched Electronix logo
Bespoke typeface based on the custom shapes of the Touched Electronix logo
Touched Electronix 001 mockup
Touched Electronix 001 mockup
Touched Electronix 002 mockup
Touched Electronix 002 mockup