Touched Electronix – Logo and sleeve design

Touched Electronix was formed to put out compilations featuring music from various artists associated with both parent labels. I got involved from the inception of the label through my connection to Touched Music, I have designed a fair few of their sleeves since early 2017.

Once the logo had been developed, I had the idea to design a complete typeface based on the letter shapes I'd created for the logo. This work was really key in developing a strong visual identity for the label and went on to form the basis of the record sleeve design.

So far four compilations have been completed. The first, Touched Electronix 001, was released at the end of 2018. All releases will use the same design system established with 001… big, bold type on a single colour sleeve printed on reverse board and double coloured vinyl. This strong visual language makes the labels' releases easily recognisable, either as a small thumbnail image on a website or across a busy record shop.