Various Artists - Covert 3

November 2018

Design and artwork for a limited edition 2CD compilation album of 26 exclusive tracks by anonymous artists.

For those that don't know, the Covert albums are compilations of electronica and techno but the listener has no idea who the tracks are by. Some are by famous musicians in the genre and others by relatively unknown names. Tracks by anonymous artists is somewhat of a tradition in techno with many well established artists often releasing music under an alias, these compilations are an extension of that. Fans also seem to like trying to guess who may have made what.

This is the third Covert album from Touched Music and the first I have been involved with, the previous two volumes had artwork by The Designers Republic. I had the idea from the start to create a kind of "graphic code" and use that as the foundation for the look and feel. I don't want to give too much away about the thinking behind the artwork (it is supposed to be covert after all) but everything I do always has a meaning behind it. I've never been one to randomly use elements for no reason.

The physical album is limited to 233 copies (there's a reason for that too) and features a full wrap-around cover with track titles hidden under the CDs. This works perfectly with the half-size slim, clear DVD cases which also allows the album to be stored on the shelf next to Covert 1 and 2.

Once I had established the visual language for the artwork I created various assets including digital album artwork, stickers and teaser/promotional banners for use online (see below).

The artwork also translated well into a t-shirt design which will be hand screen printed on navy blue Gildan Ultra shirts to order.

 

Cover
Back cover
Digital album artwork
Digital album artwork
Stickers
Stickers, given away with initial orders
t-shirt
Hand screen printed t-shirt
Facebook banner
Facebook banner
Teaser advert (26 question marks, 26 mystery artists)