TotallyTween – web design

March 2015

Branding, website design and press adverts for a pioneering online platform, providing a safe and engaging go-to source for information, discussion and trends for 8-12 year old girls.

Jointly created by two parents who had spotted a potential gap in the market. This was a project I worked on whilst still at Headland Multimedia with Alan Gilby (now of Leftlion Extended), who I collaborated with extensively, turning my visuals into fully functional page templates.

The starting point for me was to create a look and feel for this new website based on the logo they already had. The design obviously had to appeal to the target audience, a group that would not necessarily have much experience of using the web, so everything had to be clear and easy to understand yet still be engaging and highly adaptable for a wide variety of content. This was a challenge I threw myself into and the client was thrilled with the results. Each of the four main sections of the site uses a different headline font with the same body text font (to keep everything consistent). This helped to differentiate the sections on the homepage, which featured the latest updates and encouraged users to dig deeper. Also to aid with navigation, pink was only used on elements that were a link or interactive. All content was updated daily by the client in a content management system and tags were used to help tweens find what they wanted.

To support the launch and promote the site I designed some full page adverts that appeared in Top of the Pops magazine and promotional emails (see below).

Unfortunately the site ultimately closed down in 2016 after struggling to compete with the social media giants.


TT Mag article page
TT Trending landing page
TT Design help screen overlay
Promotional email
Inside cover and back page adverts in Top of the Pops magazine